The Hermès Scarf: History & Mistique

The Hermes Scarf book

“The Hermès Scarf: History & Mistique”, così si intitola il libro che, attraverso stampe, immagini e modelli, racconta la storia di una grande casa di moda e in particolar modo di un accessorio, il foulard.

Il foulard, infatti, sin dalla sua creazione nel 1937 racchiude in sé la bellezza di tutta un’epoca, ma anche la sua ricchezza e la sua fantasia. Nel corso del tempo, Hermès ha vestito e impreziosito il collo di moltissime donne e di qualsiasi ceto sociale, dalle principesse alle star hollywoodiane, dalle regine alle vedette del jet-set, ma anche gente comune.

Il libro, edito da Thames and Hudson, è stato scritto da Nadine Coleno, e ripercorre a ritroso nel tempo la storia e l’iconografia della maison francese, il cui successo è profondamente legato alla sua capacità di reinvetarsi senza mai abbandonare la tradizione.

Franco Moschino

« There is no creativity without chaos. »

Franco Moschino (February 27, 1950 - September 18, 1994) was an Italianfashion designer remembered for his witty, colorful, lively and provocative designs which not only challenged, but poked fun at, the fashion establishment. He was born in Abbiategrasso, Lombardy, located c. 22 km from Milan.

Before becoming a fashion designer, he attended Accademia delle Belle Arti in Milan to study fine arts in 1967 hoping to become a painter. To finance his studies, he worked as a freelance fashion illustrator. Eventually, his interest shifted from paints and canvases to fabric and tailoring. His fashion career began in 1971 when he became an illustrator for Gianni Versace, and continued to work for him for another six years. From 1977 to 1982 he designed for the Italian label Cadette. His father died when he was four. [edit] Career He founded his own company, Moonshadow, in 1983 and launched the MoschinoJean-Paul Gaultier of Italian fashion for his highly innovative designs but their styles are different; while Gaultier experiments with different fabrics and shapes, Moschino used basic forms and traditional methods. He also spoofed high fashion lines through his clothes. For example, "Expensive Jacket" was embroidered in gold across the back of a cashmere jacket, and "Bull Chic" on a matador-styled outfit. He also mocked the fashion classics such as the Chanel Couture! label that same year. At first, he designed casualwear and jeans, but his line eventually expanded to lingerie, eveningwear, shoes, menswear and perfumes. In 1988, he launched a less expensive Cheap and Chic line. His designs were very innovative and unusual such as quilted black denim miniskirt with plastic fried eggs decorating the hemline, quilted jacket decorated with bottle tops, plug-socket drop earrings, and bodices made out of safety pins. He was dubbed the jacket with garish trimmings and details. Ironically, many rushed to wear his clothes, thus becoming successful and famous in the industry he satirized.

Since his death causd by a heart attack in 1994 Rossella Jardini, his former assistant, has been creative director of the brand. Moschino clothes have been worn by celebrities such as Fran Drescher on her hit television show The Nanny, Alicia Silverstone, Gwyneth Paltrow and Anna Friel.

http://www.moschino.it/

AvantGarde

Avant-garde (French pronunciation: [avɑ̃ɡaʁd]) means "advance guard" or "vanguard". The adjective form is used in English, to refer to people or works that are experimental or innovative, particularly with respect to art, culture, and politics. Avant-garde represents a pushing of the boundaries of what is accepted as the norm or the status quo, primarily in the cultural realm. The notion of the existence of the avant-garde is considered by some to be a hallmark of modernism, as distinct from postmodernism. Many artists have aligned themselves with the avant-garde movement and still continue to do so, tracing a history from Dada through the Situationists to postmodern artists such as the Language poets around 1981.

And, what once was considered Avant-garde and maybe way too far off from our reality, it is now considered pure art, things we would happily hang on our walls.


And after all which better way to show an art piece then wearing it?!But the real question is: how do YOU feel about Avant-garde fashion?Clothes that probably no one is ever going to wear no matter how far into the future we try to imagine ourselves in. Yet there is something terribly attractive in this kind of style and no matter what we think, if we look hard enough we might find a glimpse of what could be our future.